Craig Kelly is the Founder and CEO of Iconic Media Solutions, a London based media and publishing house and a Senior Communications Adviser to the partnership. Craig has 15 years experience working with some of the world’s best known international brands to create effective business and media strategies with a focus on branding and communications. Through Iconic Craig heads up several international trade and business events such as China Britain Trade Expo, MENA Britain Trade Expo and ALL Mediation Conference with such sponsors as the Guangdong Government, Barclays, Egyptian Government, FIPA, CMC, BDO, SpecialistInfo and the House of Lords. Iconic Media Solutions also publishes leading industry journals and trade publications such as Luxury of London, UK Mediation Journal and Medico-Legal Magazine.