Rana Nejem is the founding director of Yarnu (http://www.yarnu.com/), the first firm in the Middle East to specialize in business protocol and cross-cultural intelligence. Having previously worked as a broadcast journalist for CNN, she then moved into public diplomacy and communications, first at the Royal Hashemite Court and then at the British Embassy in Amman for 18 years. Rana carries a Master’s degree from the Fletcher School of Law and Diplomacy. She is the author of When in the Arab World; An Insider’s Guide to Living and Working with Arab Culture.